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UI/UX Design · Module 3 of 10

Information architecture

Organise content so users find things.

📖 Key ideas

  1. Information architecture (IA) structures and labels content.
  2. Sitemaps show page hierarchy.
  3. Card sorting reveals how users group items.
  4. Navigation patterns: tabs, menus, breadcrumbs, search.
  5. Clear labels beat clever labels.
💡 Real-life example: IA is arranging a supermarket so shoppers find rice, dal and spices easily.
Information architectureOrganisation of content
SitemapDiagram of pages
Card sortingUsers group topics
BreadcrumbsTrail showing location