Negotiation and objection handling

Reaching agreements both sides accept.

📖 Key ideas

Negotiation aims for an agreement both sides can accept, not for one side to win everything.
Know your walk-away point before you start.
Trade, do not just give: if you reduce price, ask for something such as advance payment or a longer contract.
Common objections are about price, timing, trust and need.
Listen fully, acknowledge the concern, answer with evidence, then confirm it is resolved.

💡 Real-life example: Like bargaining at a market in a respectful way: both the seller and buyer leave feeling the deal was fair.

Walk-away pointThe limit beyond which you will not agree

ConcessionSomething given up in a negotiation

Win-winAgreement good for both sides

Social proofEvidence that others trust the product