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Sales & Brand Management · Module 10 of 10

Sales and brand careers

Starting a career in sales or brand management.

📖 Key ideas

  1. Entry roles: sales executive, business development executive (BDE), inside sales, key account associate and brand or marketing executive.
  2. Brand managers plan positioning, campaigns and product launches, usually after sales or marketing experience.
  3. Useful skills: communication in English and the local language, listening, Excel, CRM tools and resilience.
  4. Many companies in India hire freshers for sales and business development, with variable pay linked to targets.
  5. Ethics matter: no false promises, honest pricing and respect for customer consent.
💡 Real-life example: Like a bridge between a company and its customers: you carry the customer's needs back inside and the company's value outside.
BDEBusiness development executive
Inside salesSelling by phone and online, not in the field
Key accountAn important large customer
Variable payPay linked to targets or performance