Internship
Student login
← Photoshop & Graphic Design learning path
Photoshop & Graphic Design · Module 7 of 10

Logos and branding

Create brand identities.

📖 Key ideas

  1. A logo is a simple, memorable symbol of a brand.
  2. Logo types: wordmark, lettermark, symbol, combination, emblem.
  3. Design logos as vectors (Illustrator, Figma, Inkscape) so they scale.
  4. Brand identity: logo, colours, fonts, imagery, tone.
  5. Create a brand style guide.
💡 Real-life example: A logo is a brand's face; a style guide is its dress code.
WordmarkLogo made from the brand name text
VectorScalable path-based graphic
Brand guideRules for using brand elements
Brand identityVisual and verbal personality