Graphic design basics

Communicate ideas visually with design principles.

📖 Key ideas

Graphic design combines images, text and layout to communicate.
Principles: contrast, alignment, repetition, proximity (CARP), balance, hierarchy.
White space makes designs breathe.
Design for a purpose and audience.
Uses: logos, posters, social posts, packaging, UI.

💡 Real-life example: Design principles are grammar rules for pictures: follow them and your message reads clearly.

ContrastDifference that creates emphasis

AlignmentLining elements up

HierarchyOrder of importance

White spaceEmpty space around elements