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Generative AI & Prompt Engineering · Module 6 of 10

Image and multimedia generation

Create images, audio and video with AI.

📖 Key ideas

  1. Image prompts: subject, style, lighting, composition, colours, aspect ratio.
  2. Negative prompts exclude unwanted elements (in some tools).
  3. Tools: Adobe Firefly, Midjourney, DALL·E, Stable Diffusion, Ideogram.
  4. Audio/video: text-to-speech, music generation, AI video tools.
  5. Respect copyright, consent and disclosure rules.
💡 Real-life example: Image prompting is describing a photo to an artist over the phone: details matter.
Image promptDescription for image generation
Negative promptWhat to avoid in an image
Style referenceExample of desired look
DeepfakeSynthetic media impersonating real people