Internship← Digital Marketing & SEO learning pathDigital Marketing & SEO · Module 9 of 10
Email marketing and analytics
Nurture leads and measure results.
📖 Key ideas
- Build permission-based email lists; never buy lists.
- Segment subscribers and personalise messages.
- Automate journeys: welcome, abandoned cart, re-engagement.
- Google Analytics 4 tracks users, events and conversions.
- Use UTM tags and dashboards (Looker Studio) to report.
💡 Real-life example: Email marketing is a personal letter to friends who asked to hear from you; analytics is your report card.
SegmentationGrouping subscribers
AutomationTriggered email sequences
GA4Google Analytics 4
UTMTracking parameters in URLs