Digital Marketing & SEO · Module 7 of 10

Social media marketing

Grow audiences on social platforms.

📖 Key ideas

Choose platforms where your audience is: Instagram, LinkedIn, YouTube, Facebook, X.
Consistent branding, posting schedule and engagement.
Short video (Reels, Shorts) drives reach.
Use analytics: reach, engagement rate, followers, clicks.
Influencer and community marketing build trust.

💡 Real-life example: Social media is a village chaupal: be present, talk regularly and be helpful to be remembered.

Engagement rateInteractions relative to reach/followers

Reels/ShortsShort vertical videos

Influencer marketingPartnering with creators

Content pillarsCore themes you post about