Internship← Digital Marketing & SEO learning pathDigital Marketing & SEO · Module 6 of 10
Content marketing
Attract and help audiences with valuable content.
📖 Key ideas
- Content types: blogs, videos, infographics, case studies, guides.
- Plan with a content calendar.
- Write for people first; answer real questions.
- Repurpose content across channels.
- Measure engagement, traffic and leads.
💡 Real-life example: Content marketing is a free cooking class that makes people want to eat at your restaurant.
Content calendarPlanned publishing schedule
Evergreen contentContent useful for a long time
RepurposingReusing content in new formats
Lead magnetFree resource exchanged for contact info