Internship← Digital Marketing & SEO learning pathDigital Marketing & SEO · Module 5 of 10
Off-page SEO and local SEO
Build authority and win local searches.
📖 Key ideas
- Backlinks from reputable sites build authority.
- Earn links with great content, PR and partnerships; avoid buying spammy links.
- Google Business Profile powers local search and Maps.
- Collect genuine reviews and respond to them.
- Keep Name, Address, Phone (NAP) consistent everywhere.
💡 Real-life example: Backlinks are recommendations from respected people; local SEO is being listed correctly in the city directory.
BacklinkLink from another site to yours
Google Business ProfileBusiness listing on Google Search/Maps
NAPName, Address, Phone consistency
Domain authorityEstimated site strength