Internship← Digital Marketing & SEO learning pathDigital Marketing & SEO · Module 4 of 10
On-page and technical SEO
Optimise pages and site infrastructure.
📖 Key ideas
- Title tags and meta descriptions describe pages in results.
- One clear H1, structured headings, useful content.
- Image alt text, internal links, clean URLs.
- Technical: fast loading, mobile-friendly, HTTPS, sitemaps, canonical tags.
- Structured data (schema) can enable rich results.
💡 Real-life example: On-page SEO is a neatly labelled product; technical SEO is a well-built shop that loads fast and is easy to enter.
Title tagPage title in search results
Meta descriptionSnippet under the title
Canonical tagPreferred URL for duplicates
Core Web VitalsPage experience metrics