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Digital Marketing & SEO · Module 3 of 10

Keyword research

Find what your audience searches for.

📖 Key ideas

  1. Keywords are terms people type into search engines.
  2. Consider search volume, difficulty and intent.
  3. Intent types: informational, navigational, commercial, transactional.
  4. Long-tail keywords are specific and easier to rank ("python internship in Chennai").
  5. Tools: Google Keyword Planner, Google Trends, Search Console, Ahrefs, SEMrush.
💡 Real-life example: Keyword research is listening to what customers ask at the counter before stocking shelves.
KeywordSearch term
Search intentPurpose behind a search
Long-tail keywordSpecific, longer search phrase
Search volumeHow often a term is searched