Internship← Digital Marketing & SEO learning pathDigital Marketing & SEO · Module 2 of 10
SEO fundamentals
Help pages rank in search engines.
📖 Key ideas
- SEO improves organic (unpaid) search visibility.
- Search engines crawl, index and rank pages.
- Three pillars: technical SEO, on-page SEO, off-page SEO.
- Rankings depend on relevance, quality, authority and experience.
- Google Search Console shows how your site performs.
💡 Real-life example: SEO is making your shop easy for the city guide (Google) to find, understand and recommend.
SEOSearch Engine Optimisation
CrawlingBots discovering pages
IndexingStoring pages in search database
Search ConsoleGoogle tool for site search data