Digital Marketing & SEO · Module 10 of 10

Strategy, tools and careers

Plan campaigns and grow a marketing career.

📖 Key ideas

Set SMART goals and pick channels by audience and budget.
Use a marketing mix: SEO, content, social, ads, email.
Tools: Canva, Meta Business Suite, Google Ads, Semrush, Mailchimp, HubSpot.
Certifications: Google Digital Garage, Google Ads, Meta Blueprint, HubSpot.
Roles: SEO specialist, social media manager, performance marketer, content strategist.

💡 Real-life example: A marketing strategy is a cricket game plan: right players (channels), targets (goals) and scorecards (metrics).

SMART goalSpecific, Measurable, Achievable, Relevant, Time-bound

Marketing mixCombination of channels

Performance marketerRuns paid campaigns for results

CanvaDesign tool for marketing graphics