Internship← Digital Marketing & SEO learning pathDigital Marketing & SEO · Module 1 of 10
Digital marketing basics
Promote products online to reach and convert customers.
📖 Key ideas
- Digital marketing uses online channels: search, social, email, ads, content.
- Funnel: awareness → interest → consideration → conversion → loyalty.
- Inbound (attract with content) vs outbound (ads, outreach).
- Know your audience with buyer personas.
- Measure everything with analytics.
💡 Real-life example: Digital marketing is a shop's signboard, pamphlets and word-of-mouth, all moved online and measured.
FunnelStages from awareness to purchase
Buyer personaProfile of an ideal customer
Inbound marketingAttracting customers with useful content
ConversionDesired action like purchase or sign-up