← Data Visualization learning path
Data Visualization · Module 9 of 10

Storytelling with data

Turn charts into a story that drives decisions.

📖 Key ideas

  1. Start with the audience and the decision they must make.
  2. Structure: context, conflict (insight), resolution (recommendation).
  3. One message per chart; annotate key points.
  4. Use a logical sequence of visuals.
  5. End with a clear call to action.
💡 Real-life example: Data storytelling is a guided tour: you don't just show rooms, you explain why they matter.
NarrativeStory structure around data
AnnotationText note on a chart
Call to actionRecommended next step
AudiencePeople the story is for