← Data Analytics learning path
Data Analytics · Module 2 of 10

The analytics process

Follow a clear process from question to decision.

📖 Key ideas

  1. Ask: define the problem and success metric.
  2. Prepare: collect relevant data.
  3. Process: clean and transform.
  4. Analyse: find patterns and answers.
  5. Share and Act: visualise, present and recommend.
💡 Real-life example: The analytics process is cooking: plan the menu, buy, wash, cook, serve.
Business questionProblem the analysis answers
Data cleaningFixing errors and gaps
InsightUseful finding
StakeholderPerson affected by decisions