InternshipKey terms and common mistakes
The words you will hear in Digital Marketing & SEO work and the mistakes that most often cost interns approvals.
Key terms
| Term | Meaning |
|---|---|
| Funnel | Stages from awareness to purchase |
| SEO | Search Engine Optimisation |
| Keyword | Search term |
| Title tag | Page title in search results |
| Backlink | Link from another site to yours |
| Content calendar | Planned publishing schedule |
| Engagement rate | Interactions relative to reach/followers |
| PPC | Pay-per-click advertising |
Common mistakes to avoid
- Stuffing keywords instead of writing for real readers.
- Posting without tracking results, so you cannot show what worked.
- Using images, music or fonts without the right licence.
- Ignoring local SEO such as the Google Business Profile for local businesses.
Want to go deeper? The free Digital Marketing & SEO learning path has short modules, games and a certificate for each module.