PHP Ga4

Abstract

1. Introduction

The European Union have notified that Google Analytics does not comply with GDPR by default. This is because the frontend Client sends visitor details like their IP Address and device information with events. This can be avoided with a middle-man server inside the European Region.

Setup requires a Measurement ID and API Secret. Go to Administrator (Bottom left) -> Account -> Data Streams -> {Your Stream}. Here you should find Measurement ID at top and "Api Secrets for Measurement Protocol" a little down the page, where you can create yourself an API secret.

Go to Administrator (bottom left) and then select your Account -> Data Streams -> your stream. Here you will find Measurement-ID at top from and further down Api Secrets for Measurement Protocol, in there you can create yourself an API Secret.

2. Objective

PHP Library for Google Analytics 4 with Server Side Tagging

This project demonstrates how PHP can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• PHP 7.4+ with a web server (XAMPP / WAMP / LAMP)
• MySQL / MariaDB
• phpMyAdmin (optional)
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/aawnu/php-ga4.git
cd php-ga4

use AlexWestergaard\PhpGa4\Analytics;

$analytics = Analytics::new(
    measurement_id: 'G-XXXXXXXX',
    api_secret: 'xYzzX_xYzzXzxyZxX',
    debug: true|false #Default: False
);

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by aawnu and published on GitHub under the The Unlicense. Please follow the license terms and credit the original author when you use or modify this code.