PHP Ga Measurement Protocol

Abstract

1. Introduction

Google Analytics Measurement Protocol library for PHP [](https://travis-ci.org/theiconic/php-ga-measurement-protocol) [](https://coveralls.io/github/theiconic/php-ga-measurement-protocol?branch=master) [](https://scrutinizer-ci.com/g/theiconic/php-ga-measurement-protocol/?branch=master) [](https://packagist.org/packages/theiconic/php-ga-measurement-protocol) [](https://packagist.org/packages/theiconic/php-ga-measurement-protocol) [](https://packagist.org/packages/theiconic/php-ga-measurement-protocol) [](http://php-ga-measurement-protocol.readthedocs.org/en/latest/)

Feel free to create an integration with your favourite framework, let us know so we list it here.

2. Objective

Send data to Google Analytics from the server using PHP. Implements GA measurement protocol.

This project demonstrates how PHP can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• PHP 7.4+ with a web server (XAMPP / WAMP / LAMP)
• MySQL / MariaDB
• phpMyAdmin (optional)
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/theiconic/php-ga-measurement-protocol.git
cd php-ga-measurement-protocol

{
    "require": {
        "theiconic/php-ga-measurement-protocol": "^2.0"
    }
}

{
    "require": {
        "theiconic/php-ga-measurement-protocol": "^1.1"
    }
}

use TheIconic\Tracking\GoogleAnalytics\Analytics;

// Instantiate the Analytics object
// optionally pass TRUE in the constructor if you want to connect using HTTPS
$analytics = new Analytics(true);

// Build the GA hit using the Analytics class methods
// they should Autocomplete if you use a PHP IDE
$analytics
    ->setProtocolVersion('1')
    ->setTrackingId('UA-26293728-11')
    ->setClientId('12345678')
    ->setDocumentPath('/mypage')
    ->setIpOverride("202.126.106.175");

// When you finish bulding the payload send a hit (such as an pageview or event)
$analytics->sendPageview();

// Look at the parameter names in Google official docs at
// https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters
$analytics->set<ParameterName>('my_value');

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by theiconic and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.