Abstract
Open SEO Mcp Skills is an open-source Digital Marketing & SEO project. Free SEO MCP server + open-source SEO and GEO skills for Claude: keyword research, rank tracking, audits, backlinks, AI visibility on your real GSC/GA4/ads data. claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. Open-source SEO + GEO skills for Claude on a free SEO MCP server (the Ryze connector) — keyword research, rank tracking, site audits, backlinks, competitor gaps, AI visibility — running on your own Search Console, Analytics and ads data through the Ryze MCP, with DataForSEO built in for the data Google won't give you. It is built using Shell. The complete source code is publicly available on GitHub under the MIT License, making it a useful reference for students building a Digital Marketing & SEO mini project or final-year project.
1. Introduction
Open-source SEO + GEO skills for Claude on a free SEO MCP server (the Ryze connector) — keyword research, rank tracking, site audits, backlinks, competitor gaps, AI visibility — running on your own Search Console, Analytics and ads data through the Ryze MCP, with DataForSEO built in for the data Google won't give you.
No subscription for the tool. No markup on API calls. The skills are MIT — take them, change them, ship them.
"Open source SEO tools" are having a moment. Look closer and most are a UI over the DataForSEO API: you either bring your own key and pay per request, or pay a hosted subscription plus a ~28% markup on every data call. The code is free; the data never was.
2. Objective
Free SEO MCP server + open-source SEO and GEO skills for Claude: keyword research, rank tracking, audits, backlinks, AI visibility on your real GSC/GA4/ads data. claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
This project demonstrates how Shell can be applied to a real-world Digital Marketing & SEO problem.
4. Technology Stack
5. System Requirements
General requirements for this technology stack — check the README for exact versions.
- Linux / macOS terminal or WSL on Windows
- Git (to clone the repository)
6. Installation & Setup
git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills.git
cd open-seo-mcp-skillsclaude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
claude plugin install open-seo-mcp-skills@ryzeName: Ryze AI
URL: https://connector.get-ryze.ai/mcpclaude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
/plugin install open-seo-mcp-skills@ryzegit clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills && cp -r open-seo-mcp-skills/skills/* ~/.claude/skills/Full setup instructions are in the project README.
7. Future Enhancements
Suggested extensions you can add to make this your own project.
- Export reports to Google Sheets or PDF
- Schedule weekly automated reports
- Add competitor comparison
8. Viva / Review Questions
Common questions examiners ask for projects in this domain.
- Which marketing or SEO problem does this tool solve?
- Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
- Which metrics or KPIs does it report and how are they calculated?
- How could the output help a business make decisions?
- How would you schedule it to run automatically?
9. Source Code & License
This project is developed by Ryze-AI-Adgent and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.
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