Claude Skills

Abstract

1. Introduction

[](LICENSE) [](CONTRIBUTING.md) [](#the-103-skill-catalog) [](https://claude.ai)

2. Objective

Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize.

This project demonstrates how JavaScript can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

• 103 skills across 16 categories, every one with a complete SKILL.md and at least one reference file
• 490 reference files (templates, checklists, decision matrices, worked examples)
• Stack-agnostic. Works on any web stack. The only named-tool exception is the SEO audit suite, which assumes the Ahrefs MCP.
• Future-proof. Principles over tools. Stable concepts over trending techniques. References to durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG) over content that ages with each algorithm update.
• Uniform structure. Every skill uses the same section order, the same tone, and the same authoring conventions. Predictable in, predictable out.
• Composable. Skills reference each other. creative-brief points to brand-voice. incident-response points to monitoring-and-alerting. Each skill's "When NOT to use" tells you which sibling fits your adjacent work.
• Anthropic's official skills repository - Examples and primitives published by Anthropic
• Awesome Claude Skills (Composio) - A curated index of community skills, where this library is featured under Business & Marketing

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• Node.js (LTS) and npm
• A modern web browser
• VS Code or any code editor
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/rampstackco/claude-skills.git
cd claude-skills

/plugin marketplace add rampstackco/claude-skills

# full catalog (103 skills)
/plugin install rampstack-skills@rampstack

# focused subsets
/plugin install rampstack-starter@rampstack
/plugin install rampstack-seo@rampstack
/plugin install rampstack-pm@rampstack

/plugin marketplace add rampstackco/plugins
/plugin install rampstack-starter@rampstack

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by rampstackco and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.