Abstract
Gtm Skills is an open-source Digital Marketing & SEO project. GTM Skills for Claude & Codex. These skills are ready-to-use playbooks that let any AI coding assistant run real GTM workflows: use as a prospecting skill to build prospect lists, an enrichment skill to enrich company and contact data, a lead scoring skill to tier leads, or a complete outbound skill for cold email and ABM campaigns — without custom tooling or agencies. It is built using TypeScript. The complete source code is publicly available on GitHub under the MIT License, making it a useful reference for students building a Digital Marketing & SEO mini project or final-year project.
1. Introduction
These skills are ready-to-use playbooks that let any AI coding assistant run real GTM workflows: use as a prospecting skill to build prospect lists, an enrichment skill to enrich company and contact data, a lead scoring skill to tier leads, or a complete outbound skill for cold email and ABM campaigns — without custom tooling or agencies.
Free to install, use, and adapt under the MIT license.
2. Objective
GTM Skills for Claude & Codex
This project demonstrates how TypeScript can be applied to a real-world Digital Marketing & SEO problem.
4. Technology Stack
5. System Requirements
General requirements for this technology stack — check the README for exact versions.
- Node.js (LTS) and npm / yarn / pnpm
- VS Code or any code editor
- Git (to clone the repository)
6. Installation & Setup
git clone https://github.com/explorium-ai/gtm-skills.git
cd gtm-skills# Install all GTM skills (Claude Code)
claude install explorium-ai/gtm-skills
# Invoke any skill in a Claude Code session
/list-builder
/enrich-company
/account-fit-rank
/abm-diy-campaignFull setup instructions are in the project README.
7. Future Enhancements
Suggested extensions you can add to make this your own project.
- Export reports to Google Sheets or PDF
- Schedule weekly automated reports
- Add competitor comparison
8. Viva / Review Questions
Common questions examiners ask for projects in this domain.
- Which marketing or SEO problem does this tool solve?
- Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
- Which metrics or KPIs does it report and how are they calculated?
- How could the output help a business make decisions?
- How would you schedule it to run automatically?
9. Source Code & License
This project is developed by explorium-ai and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.
Want to build this as your internship project?
Work on a Digital Marketing & SEO project like this with mentor guidance, weekly reviews and an internship certificate from Training Trains, Erode — online or offline.
Apply for Digital Marketing & SEO Internship