- Do your keyword research and target only one keyword or keyword theme per page.
- Write accurate, organized, actionable, and in-depth content on the targeted keyword
- Place your keyword in the title, headings, images, meta description, URL, and first 100 words of the page.
- Compress and resize images, and include the keyword in the alt text and file name.
- Use a compelling title that conveys value, front-loaded with the keyword.
- Use headings to convey information hierarchy, with the keyword in at least two H2 headings.
- Write a benefit-focused meta description that contains the keyword.
- Include 1-3 external links to high-quality sites plus internal links.
- Keep the URL short, descriptive, with dashes between words and include the keyword.
- Check for mobile compatibility, page speed, and indexation.
- Periodically update and refresh the page elements to maintain content freshness.
