Wagtail Birdsong

Create, send, preview, edit and test email campaigns from within Wagtail

Digital Marketing & SEOPythonBSD-3-Clause

Abstract

Wagtail Birdsong is an open-source Digital Marketing & SEO project. Create, send, preview, edit and test email campaigns from within Wagtail. A plugin for wagtail that allows you to create, send, preview, edit and test email campaigns from within Wagtail. Campaign templates are created using mjml _. It is built using Python, Django. The complete source code is publicly available on GitHub under the BSD 3-Clause "New" or "Revised" License, making it a useful reference for students building a Digital Marketing & SEO mini project or final-year project.

1. Introduction

A plugin for wagtail that allows you to create, send, preview, edit and test email campaigns from within Wagtail. Campaign templates are created using mjml _.

Make a new app e.g. email, create a models.py with a model that extends the included Campaign model. Some compatible mjml streamfield blocks are included in birdsong for convenience.

from birdsong.blocks import DefaultBlocks from birdsong.models import Campaign from django.db import models from wagtail.admin.edit_handlers import StreamFieldPanel from wagtail.core.fields import StreamField

2. Objective

Create, send, preview, edit and test email campaigns from within Wagtail

This project demonstrates how Python, Django can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

PythonDjango

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

  • Python 3.8 or later
  • pip / virtualenv for dependencies
  • VS Code, PyCharm or Jupyter Notebook
  • Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/neon-jungle/wagtail-birdsong.git
cd wagtail-birdsong

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

  • Export reports to Google Sheets or PDF
  • Schedule weekly automated reports
  • Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

  1. Which marketing or SEO problem does this tool solve?
  2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
  3. Which metrics or KPIs does it report and how are they calculated?
  4. How could the output help a business make decisions?
  5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by neon-jungle and published on GitHub under the BSD 3-Clause "New" or "Revised" License. Please follow the license terms and credit the original author when you use or modify this code.

View Source on GitHubDownload ZIP

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