Sendportal

Open-source self-hosted email marketing. Manage your own newsletters at a fraction of the cost.

Digital Marketing & SEOPHPMIT

Abstract

Sendportal is an open-source Digital Marketing & SEO project. Open-source self-hosted email marketing. Manage your own newsletters at a fraction of the cost. The core functionality of SendPortal is contained within the SendPortal Core package. If you would like to add SendPortal to an existing application that already handles user authentication, you only require SendPortal Core. It is built using PHP. The complete source code is publicly available on GitHub under the MIT License, making it a useful reference for students building a Digital Marketing & SEO mini project or final-year project.

1. Introduction

The core functionality of SendPortal is contained within the SendPortal Core package. If you would like to add SendPortal to an existing application that already handles user authentication, you only require SendPortal Core.

SendPortal includes subscriber and list management, email campaigns, message tracking, reports and multiple workspaces/domains in a modern, flexible and scalable application.

SendPortal integrates with Amazon SES, Postmark, Sendgrid, Mailgun and Mailjet.

2. Objective

Open-source self-hosted email marketing. Manage your own newsletters at a fraction of the cost.

This project demonstrates how PHP can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

PHP

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

  • PHP 7.4+ with a web server (XAMPP / WAMP / LAMP)
  • MySQL / MariaDB
  • phpMyAdmin (optional)
  • Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/mettle/sendportal.git
cd sendportal

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

  • Export reports to Google Sheets or PDF
  • Schedule weekly automated reports
  • Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

  1. Which marketing or SEO problem does this tool solve?
  2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
  3. Which metrics or KPIs does it report and how are they calculated?
  4. How could the output help a business make decisions?
  5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by mettle and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.

View Source on GitHubDownload ZIP

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