Ping

Abstract

1. Introduction

people liked and didn't like. Using Google Anayltics isn't an option, but what about using something much simpler? Enter: ping.

Google Analytics is creepy. It knows where you are, what computer you're using, what browser you're using, what page you visited, and so on. It has horizontal data for IP addresses, so Google knows what sites you've visited across the Internet, for how long, and what your path was. I'm uncomfortable giving Google all this data. In fact, I even wrote a blog post about how to block the various tracking services.

Your very own Google Analytics replacement, without all of the Google. Simple as pie.

2. Objective

:bar_chart: Your very own Google Analytics replacement, without all of the Google. Simple as pie.

This project demonstrates how Go can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• Go 1.20 or later
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/parkr/ping.git
cd ping

$ go get github.com/parkr/ping
$ PING_DB=./ping_production.sqlite3 ping -http=:8972

$ mkdir data
$ docker run --rm \
  -e PING_DB=/srv/data/ping_production.sqlite3 \
  -v $(pwd)/data:/srv/data:rw \
  parkr/ping \
  ping -http=:8972

<script src="https://domain.for.ping.server/ping.js" type="text/javascript"></script>

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by parkr and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.