Kanpen

A small yet powerful newsletter, email campaign manager for Laravel which includes subscriptions, tracking, sending. 100% Free

Digital Marketing & SEOPHPMIT

Abstract

Kanpen is an open-source Digital Marketing & SEO project. A small yet powerful newsletter, email campaign manager for Laravel which includes subscriptions, tracking, sending. 100% Free. A lightweight newsletter subscriber management package for Laravel. Handle subscriptions, send campaigns, track opens and clicks — all without a third-party service. It is built using PHP. Key capabilities include: Subscriber management — subscribe, unsubscribe, soft-delete, restore; Email verification — optional double opt-in with signed URLs; Campaigns — create and send HTML newsletters to all subscribers via Laravel queues. The complete source code is publicly available on GitHub under the MIT License, making it a useful reference for students building a Digital Marketing & SEO mini project or final-year project.

1. Introduction

A lightweight newsletter subscriber management package for Laravel. Handle subscriptions, send campaigns, track opens and clicks — all without a third-party service.

2. Objective

A small yet powerful newsletter, email campaign manager for Laravel which includes subscriptions, tracking, sending. 100% Free

This project demonstrates how PHP can be applied to a real-world Digital Marketing & SEO problem.

3. Key Features / Modules

  • Subscriber management — subscribe, unsubscribe, soft-delete, restore
  • Email verification — optional double opt-in with signed URLs
  • Campaigns — create and send HTML newsletters to all subscribers via Laravel queues
  • Open & click tracking — pixel-based open tracking and link proxy click tracking
  • User sync — automatically sync your User model with the subscribers table via a trait or Artisan command
  • Publishable views — override the email layout and unsubscribe page in your own app
  • Nova integration — Laravel Nova resource and metrics card included
  • Filament integration — full Filament plugin with resources, infolists, and widgets
  • Events — every action fires an event you can listen to

4. Technology Stack

PHP

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

  • PHP 7.4+ with a web server (XAMPP / WAMP / LAMP)
  • MySQL / MariaDB
  • phpMyAdmin (optional)
  • Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/mydnic/kanpen.git
cd kanpen
composer require mydnic/kanpen
php artisan vendor:publish --tag="kanpen-migrations"
php artisan migrate

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

  • Export reports to Google Sheets or PDF
  • Schedule weekly automated reports
  • Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

  1. Which marketing or SEO problem does this tool solve?
  2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
  3. Which metrics or KPIs does it report and how are they calculated?
  4. How could the output help a business make decisions?
  5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by mydnic and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.

View Source on GitHubDownload ZIP

Want to build this as your internship project?

Work on a Digital Marketing & SEO project like this with mentor guidance, weekly reviews and an internship certificate from Training Trains, Erode — online or offline.

Apply for Digital Marketing & SEO Internship