Garb

Abstract

1. Introduction

There's rewritten and (moar) actively maintained version of the library in the form of Legato. You might want to check it out as it's mostly compatible with Garb.

This fork contains heavily modified version of vigetlab's Garb library. It works only with version 3 of Google API.

When you've returned, you can pass the appropriate combinations to Garb, as symbols.

2. Objective

A Ruby wrapper for the Google Analytics API

This project demonstrates how Ruby can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• Ruby and Bundler
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/Sija/garb.git
cd garb

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by Sija and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.