Elmo

Abstract

1. Introduction

Elmo tracks how AI answer engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews mention, cite, and describe your brand, so you can benchmark competitors and grow your visibility in AI answers.

Try the live demo at demo.elmohq.com to see how Elmo tracks prompts and analyzes citations.

It's a free alternative to tools like Profound, Peec, and Otterly. You can run it on your own infrastructure, own your data, and audit exactly how every metric is calculated.

2. Objective

Open-source Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) platform. Track how ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, and Google AI Overviews mention and cite your brand in AI search. MIT-licensed, self-hostable, every metric auditable in code.

This project demonstrates how TypeScript can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

• Docker Compose
• PostgreSQL
• TypeScript
• TanStack Start

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• Node.js (LTS) and npm / yarn / pnpm
• VS Code or any code editor
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/elmohq/elmo.git
cd elmo

# Install the CLI globally
npm install -g @elmohq/cli

# Initialize configuration (interactive wizard)
elmo init

# Start the stack
elmo compose up -d

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by elmohq and published on GitHub under the MIT License. Please follow the license terms and credit the original author when you use or modify this code.