Abstract
Connect is an open-source Digital Marketing & SEO project. Drupal module for creating petitions, fax and email campaigns, and other online advocacy tools. The all-new, easy-to-use connect module 'connects' child nodes to parent nodes. The parent nodes could be petitions, online email or fax actions, or even event registrations. It is built using PHP. The complete source code is publicly available on GitHub under the GNU General Public License v2.0, making it a useful reference for students building a Digital Marketing & SEO mini project or final-year project.
1. Introduction
The all-new, easy-to-use connect module 'connects' child nodes to parent nodes. The parent nodes could be petitions, online email or fax actions, or even event registrations. We refer to them generically as the 'parent' or 'campaign' nodes. The child (or 'participant') nodes represent the petition signers, action participants, etc.
This module lets you assign a variety of functions to a parent node (such as sending an email or a fax, adding participants to CiviCRM, allowing participants to customize the fax or email, displaying a progress meter, etc.). When the parent node is displayed, connect creates a form that allows users to enter the required information to create a new participant record. When the form is submitted, all the actions are launched, the participant is recorded as having participated in the action, and the participant information is saved.
The Connect CiviCRM module hasn't been heavily used and may not be tested with the latest version of CiviCRM. The connect module does not require CiviCRM to run, however it is useful to be able to place participants into an organizations CRM. In the future I expect that we will be ale to support multiple CRMs.
2. Objective
Drupal module for creating petitions, fax and email campaigns, and other online advocacy tools.
This project demonstrates how PHP can be applied to a real-world Digital Marketing & SEO problem.
4. Technology Stack
5. System Requirements
General requirements for this technology stack — check the README for exact versions.
- PHP 7.4+ with a web server (XAMPP / WAMP / LAMP)
- MySQL / MariaDB
- phpMyAdmin (optional)
- Git (to clone the repository)
6. Installation & Setup
git clone https://github.com/stevem/Connect.git
cd ConnectFull setup instructions are in the project README.
7. Future Enhancements
Suggested extensions you can add to make this your own project.
- Export reports to Google Sheets or PDF
- Schedule weekly automated reports
- Add competitor comparison
8. Viva / Review Questions
Common questions examiners ask for projects in this domain.
- Which marketing or SEO problem does this tool solve?
- Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
- Which metrics or KPIs does it report and how are they calculated?
- How could the output help a business make decisions?
- How would you schedule it to run automatically?
9. Source Code & License
This project is developed by stevem and published on GitHub under the GNU General Public License v2.0. Please follow the license terms and credit the original author when you use or modify this code.
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