Appmetrics JS

Abstract

1. Introduction

This library is a small wrapper around the the User Timing API. It makes it easier to use. appmetrics.js allows you to instrument your app, record performance metrics, and (optionally) report those metrics to Google Analytics. Over time, you'll be able to track the performance of your web app!

2. Objective

A small (< 1kb) library for measuring things in your web app and reporting the results to Google Analytics.

This project demonstrates how JavaScript can be applied to a real-world Digital Marketing & SEO problem.

4. Technology Stack

5. System Requirements

General requirements for this technology stack — check the README for exact versions.

• Node.js (LTS) and npm
• A modern web browser
• VS Code or any code editor
• Git (to clone the repository)

6. Installation & Setup

git clone https://github.com/ebidel/appmetrics.js.git
cd appmetrics.js

<script src="bower_components/appmetrics.js/dist/appmetrics.min.js"></script>
  or
<script src="node_modules/appmetrics.js/dist/appmetrics.min.js"></script>

let metric = new Metric('my_event'); // each metric name should be unique.

metric.start(); // mark name will be "mark_my_event_start"

metric.end(); // mark name will be "mark_my_event_end".
console.log(`${metric.name} took ${metric.duration} ms`);
metric.log(); // Helper for logging the metric info to the console.

Full setup instructions are in the project README.

7. Future Enhancements

Suggested extensions you can add to make this your own project.

• Export reports to Google Sheets or PDF
• Schedule weekly automated reports
• Add competitor comparison

8. Viva / Review Questions

Common questions examiners ask for projects in this domain.

1. Which marketing or SEO problem does this tool solve?
2. Which data sources or APIs does it use (Search Console, Analytics, social platforms)?
3. Which metrics or KPIs does it report and how are they calculated?
4. How could the output help a business make decisions?
5. How would you schedule it to run automatically?

9. Source Code & License

This project is developed by ebidel and published on GitHub under the Apache License 2.0. Please follow the license terms and credit the original author when you use or modify this code.